Proudly Celebrating 50 Years
Established in 1964, the Aerosol Association of Australia turned 50 in 2014.
Review the highlights of the Association’s first 50 years by exploring this series of e-cards which single out some of the numerous achievements and initiatives that our industry is especially proud of.
These milestones remind us how the Association continues to serve the Australian industry to ensure a sustainable aerosol future.
Here is a summary of all 12 highlights.
“The Aerosol Association has achieved much over time - setting Standards … addressing safety issues … and educating the relevant authorities about responsible regulations. It is doubtful that the aerosol would have survived the ‘Ozone Layer [CFC] crisis' without the leadership and strong, responsible voice of the Aerosol Association.” – Rob Layet, founding member and Past President. Read e-card.
Association leads Asian Aerosol Federation
The Association was pleased to be chosen to fill the Presidency and provide the Secretariat for the Asian Aerosol Federation's first term (2011 – 2014), and is working hard to set firm foundations for this regional organisation. Read more on the Association's Asian Future strategy. One of the Association's achievements for the AAF is the organisation of the Asia-Pacific aerosol event, aerosolsydney2014. Read e-card.
Association celebrates excellence and innovation
"Our industry has so much to be proud of … and yet we have never publicly paid tribute to those whose contributions have been significant to the industry and its products as we know them today. We will tonight begin to correct that sin of omission." - Past President Lindsay Showyin speaking at the first Aerosol Industry Awards in 1994. Now in its 9th year (presented on 3 April 2014), the Awards continue to promote the versatility of the aerosol package and encourage innovation in the Australian aerosol industry. Read e-card.
Promoting the aerosol still remains a priority
Promoting the aerosol package has been an important priority of the Association since its inception … and this still holds true today. Sometimes, rather than promoting this unique packaging, the Association needs to use its single authoritative voice to protect the image of the aerosol and its industry. In this e-card, read about the Association’s promotional work in the 1970s and 1980s, especially during the time of the ‘ozone controversy’, and learn about the establishment and work of the Aerosol Information Service. Read e-card.
The Association’s ad campaigns were the envy of other aerosol associations
When it comes to protecting and promoting the aerosol and the Australian industry, the Association has a proud track record of fronting up to the task with professionalism and vigour. In this Anniversary e-card, we look at some examples of the Association’s creative advertising and public relations campaigns of the late 1980s and 1990s. View the e-card to see the 1989 ‘Penguin’ ads which promoted the message that the industry was phasing out the use of CFCs, as well as the humourous cartoon ads of 1993, that communicated key messages about ‘no CFCs’ and recycling. Read e-card.
Aerosol safety is central to the Association’s mission
The Association played a central role (from 1976 onwards) in the development of Aerosol Standard AS2278 – an important tool to ensure the safety of aerosol products, providing guidance on the selection of the appropriate container, its flammability classification and labelling. View the e-card to read more about the formation of the PK/13 Standards Committee; the development of a Standard for filled aerosols; the Association’s Award to Standards Australia for its assistance in the important shift to harmonised requirements for local aerosols; attempts to develop a Standard for Plastic Aerosols; as well as useful weblinks about AS2278, the ADG Code, the European Aerosol Dispensers Directive, and FEA standards. Read e-card.
Association TV campaign takes promotional endeavors to new heights
In October 1993, a special General Meeting of the Association’s membership voted to continue the promotional levy, an innovative member-funded mechanism which had allowed the Association to launch its pioneering advertising campaign that was the envy of aerosol bodies around the world. The continuation of the levy for a further three years enabled the Association to build on its press and radio campaign by embarking on a ground-breaking television advertising campaign. Read e-card.
FEA admits Association as a Corresponding Member
In October 1998, during its Annual Meeting in Istanbul, Turkey, the European Aerosol Federation’s Assembly of Delegates formally approved the Association’s application to become a Corresponding Member. The Association’s links with the FEA are based on active participation in its activities and a commitment to the shared objectives of working towards a sustainable aerosol industry by focusing on social and environmental responsibilities. Read e-card.
Association supports $2.5m Steel Can Recycling Campaign
In March 1997, the Association became a foundation member – and funder – of the Steel Can Recycling Council (SCRC), a body which brought together representatives of the major users of steel packaging, along with BlueScope Steel, the local manufacturer of steel for packaging, to fund and manage educational campaigns to promote steel can recycling. Over the next 11 years, the SCRC ran a number of highly successful campaigns to promote awareness of steel can recycling which tripled the number of local councils recycling cans, and saw the recycling rate for steel cans rise from 24% to over 50%. Read e-card.
Association radio commercials win Silver WorldMedal® at New York Festivals®
In May 1999, the Association’s radio advertising won a Silver WorldMedal® in the International Competition for Radio Advertising and Programming in New York. Judged by senior creative directors from over 60 countries, the radio advertisements promoted the ‘It's OK to Spray’ message that was central to the Association’s promotional efforts at the time. These advertisements were also so effective at changing consumer attitudes that they featured in a radio and print campaign by the Radio Marketing Bureau, which highlighted the power of radio advertising. Read e-card and listen to the three winning ads.
Association adopts ‘It’s OK to Spray’ logo in 1996
In June 1996, the Association set out to trade mark a new logo, ‘It’s OK to Spray’. This logo replaced the ‘Aerosols Changing for the Better’ logo, which had been developed as part of the Association’s earlier advertising campaigns. The ‘It’s OK to Spray’ message had been the theme of the Association’s TV campaign developed in 1994. It reflected a new positivity from an industry that had previously felt under siege on environmental issues and had typically adopted more ‘defensive’ slogans. ‘It’s OK to Spray’ went on to become the slogan for campaigns to promote the aerosol package around the world, and was adopted by industry bodies keen to promote the ‘aerosol advantage’, including in New Zealand, Europe, the United States and South Africa. Read e-card.
Association commits to phase out CFCs by end 1989
Beginning from the mid-1970s, atmospheric scientists around the world began to express concern about the effect of emissions of man-made chlorofluorocarbons (CFCs) on the earth’s ozone layer. At the time, these chemicals were widely used in the refrigeration industry, in foam blowing and also in many aerosols. As the peak industry association representing the manufacturers and marketers of aerosol products, the Association closely monitored this evolving knowledge, liaising with other manufacturing sectors and supporting the research of local CSIRO atmospheric scientist Dr Paul Fraser (pictured). In April 1988, the Association undertook to phase out the use of CFCs in local non-essential aerosols by the end of 1989, a target well in advance of Australia’s international commitments. Read e-card.